DISCLAIMER: This campaign is a student project created for educational purpose at USC Annenberg. It is not affiliated or endorsed by any organization or brand referenced.

iPod 25th Anniversary Edition

Classic with a Twist
After 25 years, the iPod returns with a new yet familiar look.
WIth colors that pop, the iPod 25th Anniversary Edition has 10 colors that pay homage of the iPod Shuffle, is built like an iPod Classic, and has the iPod’s WiFi and bluetooth connectivity. It is the perfect blend of classic and nostalgia.
What’s new?

The iPod 25th Anniversary Edition has a nostalgic look yet, with an improved UI that supports Apple Music. You now don’t have to connect your device to your MacBook or iTunes to download the latest songs. It is all at your fingertips with Apple Music and WIFI connection.
And for the audiophiles?
The 3.5mm jack is back by popular demand. Immerse yourself in a song with Dolby Atmos and Lossless – providing every listener with top quality music via EarPods. If Bluetooth is more of your game, connect your AirPods for quality Active Noise Cancellation (ANC) creating the perfect music listening environment wherever you go.

Smile!
The iPod 25th Anniversary Edition now includes a 48MP Fusion camera system. Put the original video and photo components of the iPod Classic to use and take videos and photos of what brings you joy, right in the palm of your hand.

Where to purchase
Walk into your local Apple Store and get aquatinted with the new iPod Classic.
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